Turb
oTax launched the first of three Super Bowl teaser ads starring beloved nursery rhyme character Humpty Dumpty. This marks the brand's fourth
consecutive year advertising during the big game. A 45-second spot will air during the
first half of the game.
Everyone knows the famous egg fell from a wall, but what was he
doing on the wall? His taxes.
In "Humpty Fall," created by Wieden+Kennedy Portland and directed by Ivan
Zachariáš, Humpty is discovered at the bottom of the wall, a shell of his former self.
As friends attempt to piece him back together, they can't help but wonder what
Humpty was doing on the wall. A quick scan of his phone shows he was preparing his taxes.
Humpty's fall becomes headline news, with everyone wanting to know why he was doing his taxes on a
wall. "Because you can," Humpty says to the TV in his hospital room.
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