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L'Oreal Is Increasing Digital Spend

  • Campaign, Thursday, February 2, 2017 7:47 AM

L'Oréal is strengthening its marketing with a greater investment in digital, the chief digital officer at the world's third-biggest advertiser has said. Lubomira Rochet said that investment in digital channels, which accounted for 30% of L’Oréal’s total media spend in the first half of 2016, was due to rise this year. Over the same period in 2015, the share was 25%. 

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