Who doesn't love a man who's handy around the house? If he
loves to clean, it's gravy.
Mr. Clean is making his Super Bowl debut with a
30-second spot running in the
third quarter.
The revamped spokesman is mysterious, has a touch of sexy and is a man of no words, like my road-race-running rival at the gym. He doesn't need to talk to win over a woman with a messy house; he
cleans -- with sexy music in the background.
When the ad ends, Mr. Clean turns into the woman's husband, who she passionately attacks following his house-cleaning session. Leo Burnett
Toronto created the campaign.
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