Mr. Clean Makes Super Bowl Ad Debut

Who doesn't love a man who's handy around the house? If he loves to clean, it's gravy. Mr. Clean is making his Super Bowl debut with a 30-second spot running in the third quarter. The revamped spokesman is mysterious, has a touch of sexy and is a man of no words, like my road-race-running rival at the gym. He doesn't need to talk to win over a woman with a messy house; he cleans -- with sexy music in the background.

When the ad ends, Mr. Clean turns into the woman's husband, who she passionately attacks following his house-cleaning session. Leo Burnett Toronto created the campaign.

advertisement

advertisement

Next story loading loading..