• by Amy Corr , February 3, 2017

This is my favorite Super Bowl ad so far, since I can completely relate to everything about it. Michelob ULTRA created "Our Bar," a 60-second ad that features real fitness fanatics, not actors, and a revised definition of a bar setting.

Set to the theme from "Cheers," athletes push themselves to the brink in vigorous workouts, including CrossFit, road racing, spin sessions and obstacle course training. Afterwards, everyone stretches, relaxes and has a cold beer with friends new and old.

My favorite part of the ad is the man who stops running during a road race. A stranger pats him on the back, giving him some encouragement and motivation to pick up the pace. I have been that guy in more than one race. A positive affirmation from a stranger really does light a fire under you.

FCB Chicago created the campaign.