Following a review, Crossmedia was named first media agency of record for Dogfish Head Brewery, based in Milton, Delaware. The company was founded by in 1995 and produces more than 250,000 barrels of
beer annually. The Dogfish Head account will be managed out of Crossmedia's Philadelphia office and will consist of digital, traditional and sponsorships.
"Crossmedia is an agency that shares our
independent spirit, and has the off-centered qualities we look for in a partner," said Neal Stewart, vice president of marketing at Dogfish Head Brewery. "Being the alternative is great, but they have
the skills and tools to back it up and provide exceptional strategy that can help amplify the Dogfish Head message. We look forward to embarking on our first media agency relationship with them."
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