BIZ DEV: Allen & Gerritsen Named Media Agency For Citrix

Following a pitch process, Allen & Gerritsen (A&G) was named media agency of record for Citrix ShareFile, a secure file-sharing service for businesses.

The agency will focus on media and analytics strategy and implementation in support of demand-generation programs. The team will also lead engagement strategy initiatives. The win adds to A&G's B2B client experience, which includes GE Digital, Waters Corporation, Raymond and DST.

ShareFile spent $3.4 million on measured media in 2015 and $4.1 million the first nine months of 2016, according to Kantar Media.

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