Rauxa has tapped Rita Ku for the new role of Chief Intelligence Officer, effective immediately. Ku, based in New York, joins from DigitasLBi where she was Group Director of Strategy and Analysis.
Ku is tasked with integrating the agency’s technology, big data and analytic solutions offerings in a bid to expand the shop’s data intelligence offering to clients.
At DigitasLBi Ku guided a 14-person team on strategy and analysis for American Express. Earlier she served as Director of Business Development and Market Insights at Canoe Ventures a joint venture between cable companies and brands to create interactive television spots.
Previously, she was at R/GA, where she worked on the SC Johnson business, handling all CRM reporting, testing development, segmentation, and social media listening.
Rauxa CEO Gina Alshuler, to whom Ku reports, stated, “Rita’s addition marks our latest investment in data as an essential and differentiated part of our core offering.” Ku, she added, “shares our vision of telling compelling stories through actionable data, and we look forward to having her lead the charge on data-first decision-making for all of our clients.”