Knowledge is power and a good night's sleep is priceless.
"Tempur-Pedic Sleep Is Power" is a nationwide campaign starring actual owners of Tempur-Pedic beds sharing how uninterrupted sleep helps them perform better in their daily
lives.
The first ad feature Andy Stumpf, a military freefall instructor, who was a Navy SEAL for 17 years. He has 30 pieces of
shrapnel in one leg, so a Tempur-Pedia mattress allows him to continue working for the military and sleep soundly on the side where the shrapnel remains. He recently set a world record for the
farthest distance traveled in a wingsuit.
Michelle Salt is a Paralympian snowboarder and realtor who was severely injured in a
motorcycle accident in 2011. Despite losing her right leg above the knee, she dirt bikes, wakeboards and mountain bikes -- and sleeps well in
between activities.
Hill Holliday created the campaign.
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