Running in the U.S. and U.K., the 30-second spot looks serious, with well-dressed execs seated in a conference room. But with the first open mouth, an adorable kids' voice emerges, setting a lighthearted, can't-keep-a-straight-face tone, while you watch the adults light up with joy when discussing the colorful gummy bear snacks.
My favorite line: "The red one is more gooder to me 'cause it tastes like berries." Oh, to be young again. UK-based Quiet Storm created the campaign.
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