Only 6.7% of U.S. women and 16% of women globally graduate college with STEM degrees. The request is clear: Stay in STEM and #MakeWhatsNext.
In the video, Microsoft asks girls about the problems they want to solve. Answers range from curing breast cancer or climate change, to making a self-sustaining environment.
Through virtual reality, the girls are shown what's possible to make these changes -- and they're amazed. Microsoft then throws a curve ball, telling them of the small percentage of women with STEM degrees and the high probability that they will NOT help solve these world issues.
Them's fightin' words. These facts don't deter the girls, it only makes the fire in their bellies stronger. "We need all hands on deck right now," says one girl. How true.
m:united//McCann created the campaign.
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