• by Larissa Faw , March 13, 2017

The Spike network and its creative digital agency TVGla have borrowed a page from the infographic stylebook to create an ad campaign to promote the six-part documentary series, "Time: The Kalief Browder Story."  

The six-part program, which debuted March 1, is about a New York teen who was arrested and imprisoned for three years in a notoriously brutal city jail without being convicted of a crime. 

The infographic-style ads provide statistical context for the criminal justice system in which Browder found himself ensnared. 

The campaign introduced a series of 15-second infographic-style ads that use black type and images against a red background to highlight some jaw-dropping facts. For instance, 33% of 16-17 year olds in NY are Black or Latino, yet they account for 72% of all 16-17 year-olds who get arrested.  

The campaign was designed to move beyond images (however riveting) and storyline to provide context to the teen’s story, including the injustice of the arrest, his inability to make bail and the fact that he was placed in solitary confinement for two of three years he spent at Riker’s Island all for "Allegedly stealing a backpack." 

Video ads appearing across social media and across Spike's online channels can be seen here. 

The digital media campaign runs across websites including Deadline Hollywood, Vulture, The Washington Post and New York Magazine.  

TVGla also produced a separate ad that  is now running across Spike's network as well as across social media.  

The six-part documentary series on Spike runs through Wednesday, April 5th at 10 pm. Produced by Shawn ‘Jay Z’ Carter, Harvey Weinstein and the Cinemart, After his release, Kalief Browder committed suicide.