• by Tanya Gazdik , March 15, 2017

It’s March, so that means Madness (at least when it comes to NCAA Men’s Basketball.) And if you’re Allstate, Mayhem and Madness go hand in hand. 

With brackets and bracketology the topic of the moment, the insurance company is offering fans the Allstate Bracket Predictor. Last year, out of the 40 million people who filled out a tournament bracket, not a single one was perfect. Allstate is teaming with Dick Vitale, ESPN college basketball analyst, to help fans navigate the tournament's uncertainties.

Basketball fans or anyone else dragged into the office bracket pool can visit AllstateBracket.com for help in building out their brackets. The Allstate Bracket Predictor utilizes advanced predictive analytics, allowing users to select any two teams in the tournament and analyze the probability of a victory in a head-to-head matchup. The tool also designates specific “Mayhem Alert” match-ups, which are games that may be closely contested or where the lower-seeded team has a significant chance of pulling off an upset.

"Statically speaking, people have a better chance of becoming an astronaut or dating a millionaire than picking the perfect bracket,” said Pam Hollander, vice president of marketing for Allstate Insurance Company, in a release. “By crunching all the numbers, the Allstate Bracket Predictor puts the expert power in the hands of even the most novice basketball fan.” 

Allstate, an official corporate partner of the NCAA, has other marketing promotions tied to the tournament. Fans can personally experience The Big Dance by signing up for Allstate's Tourney Challenge Sweepstakes for a chance to win $50,000 and a trip for two to the 2017 NCAA Men's Final Four in Phoenix. To sign up, fans must visit ESPN.com/bracket, complete a bracket and opt-in to enter the ESPN Tournament Challenge. The entry period will close five minutes prior to the first-round tournament games played on March 16.

Throughout the NCAA tournament, Allstate's March Mayhem campaign will use its unpredictable "Mayhem" character on Twitter and Facebook, where he'll delight in the millions of brackets broken by unexpected wins. The campaign will also feature real-time tweets that coincide with the tournament games, as well as new TV and online videos to create an engaging, unified experience. This year, fans can also send unconventional cheers — or "jeers" — at MayhemSmackTalk.com as their friends' brackets bust.