- Yahoo, Wednesday, March 15, 2017 11:45 AM
According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, on average, open rates for emails without offers in the subject line were 28% higher than those with offers,
and click and click-to-open (CTO) rates were 67% higher. In addition, when the word "deal" was used in email subject lines without a specific offer incentive, open rates were highest.
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