• by Amy Corr , March 15, 2017

It took me a few seconds to detect the woman's sarcasm in this ad for CobornsDelivers.com, a Twin Cities-based online grocer. I am one of the few people who actually enjoys grocery shopping... in a brick-and-mortar store... with an actual shopping cart.

In the brand's first TV spot, by Shout Creative, we eye a woman relaxing at her kitchen island. She describes grocery shopping as a form of "me time" that allows her to focus. The ad quickly cuts to the woman sanitizing her grocery cart, navigating the aisles with a wobbly wheel and getting a shopping cart wheel to the Achilles.

Now, the woman drinks her coffee, sits back, orders groceries and waits for the delivery. Maybe she can catch up on the finale of "This is Us"? Wait, that's what I need to do.