- Campaign, Tuesday, March 21, 2017 8:26 AM
Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the makeup
brand. Procter & Gamble sold Max Factor to Coty last year. The new owner kicked off a review at the end of January. The pitch was run through The Observatory International, and involved
incumbent Leo Burnett, Anomaly and CHI & Partners.
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