Park City, Utah-based Kodiak Cakes, marketer of pancake and waffle mixes and other food products, has tapped ad agency Struck to provide brand strategy, packaging and ecommerce-related services.
Agency and client say they will develop a refreshed brand positioning, new product packaging and a revamped e-commerce Web site.
“We’re excited to partner with Struck to build the Kodiak Cakes brand,” stated Taylor West, vice president, marketing at Kodiak Cakes. “They have a terrific team, outstanding creative, a broad suite of capabilities, and an impressive track record working with authentic brands in the natural food space. We look forward to great things to come with Struck as a creative partner.”
Family-owned Kodiak Cakes produces an expanding portfolio breakfast mixes, as well as gourmet syrups and microwave muffins. The company is planning to roll out additional products throughout 2017.
Stuck’s client roster includes the Utah Office of Tourism, Nickelodeon, Jack in the Box, Icon Fitness, and Deer Valley Resort. It has offices in Salt Lake City, Portland (OR) and Los Angeles.