BIZ DEV: Firstborn Named Digital AOR For Tauck, Puritan's Pride

Firstborn was named digital agency of record for Tauck, a provider of unique land and ocean tours. In addition, the agency was tapped as lead digital agency for Puritan's Pride, an online vitamin retailer, and part of the Nature's Bounty Company, which Firstborn has been working with on a project basis for the past year. Both companies  tasked Firstborn with evolving their digital presence.

Firstborn was awarded the Tauck account following a review consisting of 10 agencies. Firstborn is the company's first lead digital agency. Tauck had an SEO/SEM agency prior and held an RFP recently and tapped Catalyst to fill that role. Firstborn will redesign of Tauck's online presence, catering to repeat and first-time guests, and travel agents. Once complete, Firstborn will work with Tauck on various product innovations focused on enhancing the curated travel experience.

For Puritan's Pride, Firstborn will revamp its e-commerce experience and help redefine the way customers interact with the brand online.



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