• by Richard Whitman , Columnist, April 2, 2017

Superlounge co-founder Jordan Brady has teamed with several ad agency creatives to launch his I Am
Battle Comic film, a documentary about stand-up comedians on a mission to entertain American troops in the Middle East.

The documentary feature will launch with a screening on April 5th in Detroit. It will be the first of several screenings sponsored by Superlounge, with 100% of the proceeds going to charities that support troops and their families. Each of the screenings will be separately moderated by Doner EVP & ECD Chuck Meehan, Moroch Partners GCD Kevin Sutton and David&Goliath Founder and Chairman David Angelo.

The documentary follows a group of comedians on a mission to provide laughter for U.S troops stationed in Afghanistan, Kuwait, and Iraq. Covered are the highs and lows facing the men and women in the military balanced with interviews with comedians including George Lopez, George Wallace, Dave Attell, and Wayne Federman.

Judd Apatow, who has seen the documentary, called it “an excellent heartfelt film that pays tribute to our troops…and the comedians who travel the world to make them laugh.” The documentary is the final installment of the I Am Comic trilogy, created by Brady, a former stand-up comedian and now a full-time filmmaker who has directed upwards of 1,000 TV spots during his career. Brady travelled to the frontlines for this latest project, which he not only directed but also shot, edited, produced, and funded.

Of the project, Brady said “Making I Am Battle Comic was a life-changing experience. Physically being on the ground hammered home the reality of the situation and meeting troops from a variety of backgrounds - Brits, Canadians, Italians, Afghanis - made me realize what tremendous personal sacrifices these men and women make in order to do their jobs. The great thing about comedy is its universal power to unite, so if we, as  comedians, could take their minds off what they were facing for one moment through laughter, then that’s just one small way that we could give back. We wanted to recognize the important work that National Military Family Association, Operation Gratitude and other charities are doing, supporting troops and their families throughout and, importantly, after their service. I hope that I Am Battle Comic sparks conversation and donations.”

The premiere on Wednesday 5th April 8PM at the Main Art Theatre, Royal Oak, Detroit, MI will be followed by a series of screenings in different cities. Each event will be moderated by an ad industry exec and followed by a Q&A with Brady and several comedians involved in the film. I AmBattle Comic will also be available for digital download June 2nd.

You can check out a trailer here.

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