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'Need It Now' Post-Millennials Will Pay More To Save Time

There is a new grocery shopper in town, the "need it now" or "post Millennial" customer, according to IDG Research in "The Times." They are born in the '90s, according to researchers, and unlike those over 25, they are far more likely to want to buy food that is pre-prepared for cooking rather than buy ingredients. They are open to pay more for ready meals to reduce time in the kitchen.

Read the whole story at The Times »

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