In the most recent week ending April 2, CBS -- with its highly rated NCAA Men’s College Basketball Tournament -- soared well above other broadcasters, nearly doubling other key viewing metrics of other networks.
CBS was at a Nielsen 1.9 rating/7 share among 18-49 viewers and 9.66 million overall viewers two years and older. The network pulled in a big 5.5 18-49 rating and 18.8 million overall viewers for the Final Four semifinal Saturday game between Oregon-North Carolina.
For the week, NBC was at a 1.0/4 in 18-49 and 5.31 million in viewers 2+; ABC, 0.9/4 in 18-49 (4.42 million viewers); Fox, 0.8/3 (2.65 million); Univision, 0.5/2 (1.51 million); The CW, 0.5/2 (1.39 million); and Telemundo, 0.5/2 (1.35 million). Ratings for the current week are Nielsen-live program-plus-same day time-shifted ratings.
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However, for the season, NBC is still solidly in front among key advertisers' 18-49 viewers with a 2.2/8, followed by Fox at a 2.0/7; CBS, 1.9/7; ABC, 1.7/6; The CW and Univision, each with a 0.7/2; and Telemundo, a 0.6/2.
The total viewers' race has CBS solidly on top with 9.91 million.
NBC is next at 8.51 million, followed by Fox with 6.43 million; ABC, 6.32 million; Univision, 1.86 million; The CW, 1.82 million; and Telemundo, 1.60 million.
Season-to-date ratings are a combination of live-program-plus-seven days of time-shifted ratings and live-plus-same day time-shifted ratings.
I can read the future, Wayne, and I see one of your Media Post reports for April 2027 which indicates that NBC is the primetime rating champ for that season with an average commercial minute rating among "key" 18-49 viewers of .40%, which placed it far ahead of CBS (.33% ), Fox ( .24% ) and ABC (.21% ). Nevertheless advertisers continue to use primetime network to optimize their reach, your report concludes, accordingb to a survey of 102 ad execs. Of course, if TV becomes unbundled and the number of channels per home drops from 200 to 40, things will be quite different, with the broadcast networks earning ratings considerably larger than they get now. Only time will tell.