An IoT future is coming to hotels in the form of artificial intelligence, voice-activated experiences and virtual reality.
Consumers are willing to engage with such technologies if they feel they are in control of their experience, based on a new report.
The Hotel 2025 Report by Oracle is based on an audit of 250 restaurant operators, 150 hotel operators and 700 consumers focused on their reactions to the role of technology in the guest experience over the next eight years.
All kinds of technologies are on the way, ranging from facial recognition to virtual reality tours of hotels. Here’s what hotel operators see ahead:
There are also some potential downsides, or at least issues to give hotel and restaurant operators pause. Here are some:
However, many consumers seem fine with the technology aids coming.
The majority (59%) of hotel guests say controlling their room via voice-activated device would enhance their experience and 66% say virtual reality tours of hotel properties would improve their experience.
Every industry will feel the effects of the Internet of Things.
Even more significantly, consumers who experience IoT-driven benefits in one place will expect it in another.
Any marketer not keeping up can end facing a steep hill to climb to catch up.