Accenture Hires UM, Buys Kunstmaan

Accenture has selected UM as its strategic media planning and buying partner, following a formal review. MEC was the incumbent agency.

Accenture will leverage the IPG-owned agency's services in building personalized, cross-channel media strategies that integrate and optimize digital, mobile and social media. UM will work alongside Accenture's creative shop TBWA Worldwide as well as its other partners to develop cohesive messaging. This will include developing targeted engagement strategies that bring the company’s “New. Applied. Now” insights and industry updates to key audiences.

Meanwhile, Accenture Interactive is acquiring Belgium's Kunstmaan to strengthen its capabilities in brand strategy, creative and marketing services, content creation, and digital development.

“With Kunstmaan, we are accelerating our market position in Belgium as an agency where clients come for a truly holistic customer experience offering,” stated Anatoly Roytman, head of Accenture Interactive for Europe, Africa, Middle East and Latin America. “Together, we’re bringing our unique model to the market: part creative agency, part business consultancy and part technology powerhouse – all laser focused on creating the best customer experiences on the planet.”



This stands as Accenture's 11 acquisition, having already invested more than $800 million in capital in the first half of the fiscal year. Other recent deals include the majority stake purchase in German digital agency SinnerSchrader and the acquisition of UK creative agency Karmarama. Accenture also recently deepened its digital and user experience capabilities in Europe with the acquisitions of OCTO (France), MOBGEN (Netherlands, Spain), and Tecnilógica (Spain).

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