The Instagram feed tells the stories of nine murdered children, each based on real cases.
In each Instagram picture, everyone responsible for what happened to those children is tagged. Maybe it was a relative or schoolteacher who saw signs of abuse but never reported it. To recreate each story, 60 profiles and more than 1650 posts were created.
As users explore each profile, people can dig deep and learn how each person played a tragic role in the death of a child. McCann Paris created the campaign.