BIZ DEV: Kovel Fuller Awarded Additional Work For Yokohama Tire Corporation

Yokohama Tire Corporation consolidated its public relations account with its longtime ad agency, Kovel Fuller. Yokohama's ad agency since 2006, Kovel Fuller will head the company's ongoing public relations programs, corporate messaging and media outreach.

"To be more effective and efficient, we decided to consolidate our advertising and PR into one agency," said Fred Koplin, Yokohama Tire senior director of marketing and motorsports. "KF has vast expertise with our brand, so the move is seamless. They are the perfect communications partner for us."

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