• by Amy Corr , May 15, 2017

Poett, a fabric perfume under the Clorox umbrella, launched "Home," a 60-second ad that begins with a woman strangely spraying random objects outdoors: an abandoned chair, a bicycle and a shirt tied to a bridge. It reminded me of Tony Shaloub's Adrian Monk character from the series that ran from 2002-2009.

The woman returns home briefly, only to leave the house again, clearly looking for something. A new day and new outdoor items to spray: an old car, the welcome mat. Mom sees her daughter coloring a missing dog poster and now viewers understand the outdoor spraying. The woman is leaving a sensory trail of familiar house smells so the beloved pooch can find his way home. And he does. Mission accomplished.

FCB Buenos Aires created the campaign.