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Direct Line First To Use OpenSlate For Video Ad Safety

Direct Line Group is the first to use technology from OpenSlate to protect its brand safety on YouTube and other video sites, Marketing Week reveals. The technology scours environments to inform an advertisers where it is safe to advertise. The brand says it was unaffected by recent issues with YouTube, but wanted to use the tool to ensure that it is taking all precautions in the future. 

Read the whole story at Marketing Week »

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