Around the Net
Gap Between British And US Customer Experience Widening
- Marketing Week, Friday, May 19, 2017 8:54 AM
American customer experience is typically better than in the UK, but now that gap is widening, according to KPMG Nunwood's US Customer Excellence report. Marketing Week reveals that the top 100 brands in the US achieved an average score of 7.75 out of 10. In the UK the average figures in September was 7.33. That puts US brands 6% above UK brands, up for a 2% lead last year.
