• by Steve McClellan  @mp_mcclellan, June 1, 2017

Mono has named Blake Bäkken as a new creative in its San Francisco office. He will help guide mono's design vision across multiple accounts, including Google and Stanford Health Care and report to Paula Maki, managing creative director, mono San Francisco.

Bäkken joins the agency after spending more than a decade at San Francisco-based Venables Bell. He then moved to New York City where he spent time at design firms Turner Duckworth and Siegel + Gale. 

Throughout his career, he’s worked on brands such as Google, HBO, Target, Vitamin Water, Reebok, and Audi.

"His passion for craft and experience both at agencies and design shops will be incredibly helpful as we continue to grow our team," Maki said of the new hire. "He brings intensity to visual storytelling that’s a perfect complement to mono’s strategic, design-driven ethos.”

Mono opened its San Francisco office in summer 2015, in response to the agency’s growing West Coast-based client roster. Mono has staffed this location with many transplants, including Maki and managing director Jane Delworth who both moved from the agency's Minneapolis headquarters. 

The agency also recently hired ex-KBS and Hal Riney veteran David Watts Miller. It  recently won the creative AOR for Stanford Health Care and is set to launch a campaign for the new client later this year.