Stackla, a marketing platform for user-generated content (UGC), unveiled a new product feature on Tuesday with machine-learning capabilities.
Stackla’s Co-Pilot adds a recommendation engine to the company’s marketing platform, developed to help brand marketers deliver personalized marketing at scale.
Personalization may be the most buzzworthy term in the marketing industry, but it’s nearly impossible for a an email marketer to successfully orchestrate so many data points for a truly unique advertising experience without the help of technology. For many email marketers, “personalization” is simply adding a subscriber’s first name into email copy.
Stackla acts as a catalyst for email personalization by automating the development of personalized marketing through the use of user-generated content, or social media posts that a brand’s fans share online.
Co-Pilot applies deep learning to evaluate what content resonates best with subscribers, so marketers can develop more engaging campaigns embracing a customer’s interests and preferences and reflecting personal and authentic customer experiences.
Furthermore, Stackla uses visual recognition software to scan and score each social media post so marketers don’t need to fear innappropriate content infiltrating their marketing campaigns.
Founded in 2012 and based in San Francisco, Stackla is a user-generated content (UGC) platform for brand marketers. Using predictive intelligence, Stackla can identify the best customer content to include into brand advertising campaigns. Stackla currently counts more than 450 clients on its roster, including Subaru, McDonald’s, and Cirque du Soleil.