Epsilon, part of Alliance Data, has expanded its relationship with Volvo Car USA.
Epsilon has worked with VCUSA on customer relationship management and retail assignments since 2009.
Under the terms of the expanded agreement, Epsilon will develop and execute data-driven direct and digital marketing programs focused on owner loyalty and service retention. Powered by predictive modeling and analytics, Epsilon’s efforts will include creative development, strategy, analytics and production.
“Volvo’s focus is on ensuring vehicle owners are receiving unparallelled products, service, value and information,” stated Scott Doering, VP Customer Service at Volvo. “Data drives everything that Epsilon does for its clients, and the results they’ve delivered on Volvo’s CRM and service marketing programs to-date makes for a uniquely trusting partnership.”