Coty has selected R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a review.
The story was first reported by Adweek.com which received a statement from the company attributed to company svp Rosa Ajjam:
“Appointing R/GA will bring a new level of creativity and excitement to the Wella and Clairol brands...R/GA shares our bold ambitions and we’re confident that they are the right fit for the brands.”