BIZ DEV: Terra Origin Names BigEyedWish Its First AOR

Terra Origin has appointed BigEyedWish its first AOR following a formal review. The New York-based company sells dietary and nutritional supplements, vitamins and other health-related and performance enhancing products.

BigEyedWish will handle all advertising and marketing initiatives including packaging, branding, social media management, digital and ecommerce. Their first collaboration will include a website and Facebook ads with a fuller campaign debuting September 14.

"We want to build a lifestyle brand and BigEyedWish is able to create the right narrative and drive the message at each consumer touch point, from the branding and packaging to social and digital," says Eric Fuller, VP marketing, Terra Origin.

Fuller, a former PepsiCo marketing executive, says he wants to raise the standard in supplementation and healthy living, while driving transparency with customers across all products and messaging. The brand is looking to bridge the gap between consumers and products using premium, high-quality, natural ingredients grounded in the latest research.



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