American Media Inc. is folding print
subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, thereby increasing the latter's print circulation.
Starting with the
November issue, AMI will increase Men's Journal's circulation to 1.25 million, a 66% increase. Current readers of Men's Fitness will receive Men's Journal print issues.
Men’s Fitness will shift to an all-digital title. The site reaches more than 10 million monthly unique visitors.
Men’s Journal will also increase
its frequency to 12 print issues a year and feature about 50 additional pages of editorial content. The additional content will focus on adventure, travel and gear, as well as fitness content
from the Men’s Fitness brand.
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Men’s Journal reduced its frequency to 10 issues in 2015, according to Adweek. It is likely AMI saw an
overlap in content and audiences between Men's Fitness and Men's Journal, which it acquired in June from
Wenner Media.
MensJournal.com will introduce proprietary ad technologies in the coming months, AMI stated, as well as an OTT experience in 2018.
More changes many
come if AMI buys male-focused title Men’s Health from magazine publisher Rodale Inc., which is looking to attract
suitors. David J. Pecker, CEO of AMI, previously told The New York Times he intends to pursue that magazine “very aggressively.”
AMI owns two other
men-focused magazines: Flex and Muscle & Fitness.
Separately, AMI has joined
Facebook Watch, the social platform's new original video network. It premiered a video series from its
Us Weekly brand, called "Inside My Kitchen," featuring 5-to-10 minute
episodes showcasing the kitchens of celebrities.