American Media Inc. is folding print subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, thereby increasing the latter's print circulation.
Starting with the November issue, AMI will increase Men's Journal's circulation to 1.25 million, a 66% increase. Current readers of Men's Fitness will receive Men's Journal print issues.
Men’s Fitness will shift to an all-digital title. The site reaches more than 10 million monthly unique visitors.
Men’s Journal will also increase its frequency to 12 print issues a year and feature about 50 additional pages of editorial content. The additional content will focus on adventure, travel and gear, as well as fitness content from the Men’s Fitness brand.
Men’s Journal reduced its frequency to 10 issues in 2015, according to Adweek. It is likely AMI saw an overlap in content and audiences between Men's Fitness and Men's Journal, which it acquired in June from Wenner Media.
MensJournal.com will introduce proprietary ad technologies in the coming months, AMI stated, as well as an OTT experience in 2018.
More changes many come if AMI buys male-focused title Men’s Health from magazine publisher Rodale Inc., which is looking to attract suitors. David J. Pecker, CEO of AMI, previously told The New York Times he intends to pursue that magazine “very aggressively.”
AMI owns two other men-focused magazines: Flex and Muscle & Fitness.Separately, AMI has joined Facebook Watch, the social platform's new original video network. It premiered a video series from its Us Weekly brand, called "Inside My Kitchen," featuring 5-to-10 minute episodes showcasing the kitchens of celebrities.