Taboola Teams Up With Getty Images To Ease Creative Testing

Content discovery platform Taboola said it has partnered with Getty Images to make it easier for clients to pair images with content discovery campaigns.

The partnership will enable Taboola clients to automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions.

Taboola recommends that marketers test multiple headlines and images within a campaign to see which combination generates the most engagement and conversions. The company said it’s trying to make creative testing easier for clients by offering a multitude of image options. Marketers routinely test and optimize images to see how they perform in campaigns.

“Consumers are more visually literate than ever, making it crucial the right images are selected to land your message in today’s noisy consumer environment,” stated Michael Dreyer, senior director, business development, at Getty Images.

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