- Campaign, Wednesday, August 30, 2017 8:47 AM
Retail will drive digital ad revenues over the next couple of years, outspending the likes of automotive, consumer products, travel and financial services. Campaign
reveals that eMarketer
figures suggest retail will account for 14.2% of digital ad spend this year and mobile will account for two-thirds of that retail digital ad spend, topping the billion-pound mark this year.
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