WPP Lands Multidisciplinary Global Assignment From Gruppo Campari

Milan-based spirits giant Gruppo Campari has selected WPP—more specifically a team within the holding company—to be what the firms are calling a “preferred global partner” for marketing and communication services.

WPP has formed a new entity called “Team Compari” that will provide an array of services for the client. Under the new agreement Gruppo Campari  can cherry pick agencies for advertising, public relations, media investment, digital, data management, research and branding services both internationally and locally.

"This agreement with WPP allows us to choose amongst a wide array of best-in-class options for our brand building purposes at global level,” stated Bob Kunze-Concewitz, Gruppo Campari CEO. “WPP’s strategy of offering the customer horizontal access to every marketing and communications discipline guarantees us very important strategic synergies.”

Team Campari will be based at offices in Milan, near Gruppo Campari's headquarters.

The client’s portfolio includes over 50 premium and super premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.



Next story loading loading..