Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
- by Joe Mandese @mp_joemandese, September 11, 2017
As the EU begins adopting new, rigorous consumer data guidelines, at least one top Wall Street analyst has revised his outlook on the impact it will have on major digital platforms, such as Google and Facebook, from “marginally positive” to “slightly negative.”
The analyst, Pivotal Research Group’s Brian Wieser, also …
