Commentary

Machine Learning More Practical Than Sexy

During his keynote interview at OMMA at Advertising Week, James Brohamer, Marketing Chief of Staff at Overstock.com noted that his company’s use of artificial intelligence and machine learning is more practical than sexy. For example, the online retailer matches online and offline CRM signals to build up a customer persona, then uses life stage analysis to tie the data sets together to power product recommendations and on-site search recommendations.


INTERVIEWEE James Brohamer, Marketing Chief of Staff, Overstock.com; INTERVIEWER Chuck Martin, Editor, AI & IoT Daily, MediaPost

Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.

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