Blueshift has been awarded a patent for the marketing technology company’s ability to ingest and understand real-time data to power more personalized communication.
The San Francisco-based company was awarded Patent No. 9779443 from the United States Patent and Trademark Office for “Event-based personalized merchandising schemes and applications in messaging.”
Blueshift helps brands like Lending Tree, Udacity, and BBC curate personalized marketing content on an individual scale and across channels.
To do that, the Blueshift platform ingests real-time data streams of customer interactions and understands them as “events.” For example, an event could be a customer watching an online video or clicking on an email.
Blueshift grabs interaction data from across channels -- including websites, mobile apps, and point-of-sale systems -- and associates it with historical customer data and a brand’s catalog of products or content. Blueshift’s patented technology builds an “Interaction Graph” that unites these disparate data sources into actionable marketing insights.
The company’s machine-learning engine then uses the graph’s data to continuously compute AI-powered marketing recommendations and predictions, or “personalized merchandising schemes.”
"With the explosion of customer data, AI is no longer a nice-to-have for brands that are looking to deliver personalized experiences at every touchpoint," states Vijay Chittoor, co-founder & CEO of Blueshift. "Customer Experience is the new battlefield for competitive advantage. In an AI-first world, the only survivors will be the ones who embrace AI at the core of their marketing and customer experience strategies."