Retailer Dick’s Sporting Goods, has selected WPP’s VML for global AOR duties for its Second Skin label, a newly launched compression and training apparel brand.
The new gear will be sold exclusively sold at the sporting goods retailer’s stores and online at SecondSkin.com.
VML will handle creative and social media strategy for the Second Skin brand. The work will be led from VML’s headquarters in Kansas City.
Dick’s is headquartered in Pittsburgh, and operates more than 700 stores across the United States.