Money has been flowing into virtual reality and augmented reality, with the latter now catching the eye of investors.
In the last 12 months, $1.8 billion was invested in AR and VR, according to the latest tracking numbers from Digi-Capital.
However, the last quarter marked the start of a transition from VR-driven investments to the new mobile AR market
Venture capital and corporate investment types are now looking for mobile AR opportunities, according to Digi-Capital.
In the short term, up to 2019, Apple will have the lead in AR.
However, by 2020, the situation will change, with Google taking the lead in augmented reality, surpassing Apple’s AR revenue, according to the forecast. Key points from the report:
The big shift is a significant upgrade in the prospects for augmented reality and a major downgrade for VR.
And that’s the new reality.