M&C Saatchi has appointed Kate Bosomworth chief marketing officer, filling the role for the first time in two years as new CEO Giles Hedger forms his own management team.
Reporting to Hedger, she will play a key role in driving the agency's vision to transform its business and position in the UK market.
Bosomworth previously worked at the Board of Sport England, overseeing the women’s campaign ‘This Girl Can’ since 2014. She is also on the UK Government’s Sport & Business Council.
In addition, Bosomworth spent nearly 15 years leading Speed Communications, her U.K.-based independent sports PR agency. She has been working with a select group of clients during 2017 focusing much of her time on the commercial development of women’s sport.