Dotdigital group, UK-based parent company of email automation vendor Dotmailer, has acquired Comapi, a omnichannel messaging platform also located in the UK, the firm announced on Friday.
The acquisition, completion of which was announced today, was for
The purchase will further dotdigital’s mission of providing an omnichannel marketing automation platform, the company says. The firm is also active in the U.S.
Dotmailer and Comapi share several clients, including Superdry, Hayes Recruitment, Daisy Group and betting firm Ladbrokes.
Comapi is a brand in the CPaaS market, dotdigital adds. Its customers include Gap, eBay, TSB, British Airways, Carphone Warehouse and Collect Plus.
According to its most recent annual report, issued in October, dotDigital increased its revenue by 19% to £32 million in its fiscal year ended in June, a 19% increase over the prior year.
In North America, sales grew by 16% to $5 million, and in Asia-Pacific they rose by 112% to AUS $1.2 million.
The report describes dotmailer as a “SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.”
Dotdigital said in the report that it is investigating strategic acquisitions in these areas: