Christa Carone is departing WPP to join Group Nine Media in
the newly expanded role of president. COO Eric Ashman previously held the president title, but with different responsibilities and scope.
As president, Carone will oversee a variety of disciplines
at the digital media company, including sales and marketing teams, as well as its data insights.
She will "allow us to be a better partner for brands and agencies alike," says CEO Ben
Lerer.
Most recently, Carone was the COO of WPP’s Group SJR and managing director of Colloquial, the agency's joint venture with J. Walter Thompson. Prior to that, Carone served as the
CMO for the Boston 2024 Partnership, the organization tasked with developing Boston’s bid for the 2024 Olympic and Paralympic Games.
She also worked at Fidelity Investments and Xerox
Corp.
Carone joins the company at an opportune time. Earlier this week, Group Nine Media announced it has raised $40 million in a new round of funding to help expand video content across
its brands and to finance future acquisitions.
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