• by Chuck Martin , December 11, 2017

Louis Vuitton has launched a chatbot through Facebook Messenger.

The luxury retailer announced that the purpose of the chatbot is to make instant customer contact easier and more intuitive.

The real-time tool provides customers with information and advice as they near their final purchase.

The virtual advisor can address a range of questions and suggest an appropriate or logical item as well as help with logistical concerns, according to a company statement.

The Facebook chatbot is intended to enhance the visual and conversational shopping experience and is programmed to have one-to-one conversations.