Louis Vuitton has launched a chatbot through Facebook Messenger.
The luxury retailer announced that the purpose of the chatbot is to make instant customer contact easier and more intuitive.
The real-time tool provides customers with information and advice as they near their final purchase.
The virtual advisor can address a range of questions and suggest an appropriate or logical item as well as help with logistical concerns, according to a company statement.
The Facebook chatbot is intended to enhance the visual and conversational shopping experience and is programmed to have one-to-one conversations.