With premium TV-video inventory still in high demand by advertisers, video ad-tech company Telaria -- formerly Tremor Media -- is offering exclusive streaming of the upcoming Winter Olympics advertising inventory through a private marketplace exchange.
Telaria says the package consists of “curated” live and on-demand video inventory from broadcasters and publishers worldwide.
It did not disclose the specific networks involved, but said they would come from Asia-Pacific (APAC); Europe, Middle East and Africa (EMEA); and Latin American (LATAM) territories.
The programming would include live and time-shifted inventory -- event coverage and highlights, interviews, human interest stories from Telaria partners, including USA Today Sports, Gannett, Newsweek, Young Hollywood, Telegraph, MailOnline, GiveMeSport, Sinclair Broadcast Group, Newsy and NESN.
Financial details concerning inventory packages were not disclosed.
In October, NBC said ad revenue sales for the U.S. airing of the 2018 Winter Olympic Games in PyeongChang, South Korea, were estimated to be north of $935 million. That's trending at low “double-digits” percentage revenue gains from the mid-$800 million level of the Sochi Winter Olympics four years before.
With regard to the tensions surrounding North Korea, White House Press Secretary Sarah Sanders said a week ago that "no official decision has been made" on whether U.S. athletes will participate in the Winter Olympics in South Korea.
Analysts believe that U.S. non-participation -- as well as an Olympics ban against the Russian team for “systemic” doping -- could hurt the viewing for the games.