• by Steve McClellan  @mp_mcclellan, December 19, 2017

Polaris Industries has awarded creative duties for its iconic Indian Motorcycle and Slingshot brands to Minneapolis-based Solve.

The agency has begun development of positioning platforms and creative campaigns for both brands.

“Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum and an ambitious appetite for significant growth,” stated Solve CEO and founder John Colasanti.

“Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement,” added Colasanti.