Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominating the click share in U.K. paid search advertising so far during the 2017 holiday season. About 990 top retail keywords were analyzed on desktop and mobile from Nov. 1 through Dec. 11. Among the most popular keywords during the time period were "engagement rings," "fitbit." "washing machines," "xbox one," and "laptops." Amazon, at No. 1, captured 8.8% of the total U.K. mobile click share on popular retail keywords, and 7.5% of desktop. The marketplace has been known to capture more desktop marketshare, rather than mobile in the U.S., so it's interesting to see the reverse in the U.K.