Global media consumers now spend 20% of their waking life -- five hours a day -- consuming video. The research comes from TiVo, which released a report during the CES event in Las Vegas.
In surveying 8,500 pay-TV and over-the-top (OTT) subscribers across the U.S., Europe and Latin America in 2017, TiVo said the average global viewer spends 4.4 hours each day watching video and another 28 minutes searching for video to watch.
TiVo found that U.S. consumers watch the most video -- 5.1 average viewing video hours. Brazil is next at 4.7 hours; U.K. at 4.2 hours; Mexico and Columbia, each at 4.1 hours; France at 3.7 hours; and Germany with 3.3.
TiVo also found that 90% of homes are paying for a traditional pay-TV service; 60% subscribe to subscription video on demand services, such as Netflix, Amazon Prime and Hulu.
Some 82% of “self-identified” SVOD subscribers say they are Netflix subscribers; 47% Amazon; and 32%, Hulu. When it comes to set-top streaming devices, 29% said they had Roku boxes; 21% Google Chromecast; and 18%, Apple TV.
The study was conducted by TiVo among pay-TV and OTT subscribers across seven countries worldwide -- 2,500 interviews in the U.S., and 1,000 interviews each in the U.K., France, Germany, Brazil, Mexico and Colombia.
But Wayne, a survey conducted in a few countries of "pay TV" and/or OTT subscribers is hardly representative of the "global" situation. Does anyone believe that the results would be the same if the huge and mostly poor populations of Africa, Asia and the Middle East were included? Common TiVo, let's see some results for Afghanistan, Yemen and Kenya for comparison.
Today agree with you Ed. Even places like India and China, where more than half of the population don't yet have smartphones, (and in many instances are too poor to ever have), the usage average for the entire population, not just those with access to video, is below the five hour mark.
Spot on Ed. I'm calling BS on this one.