• by Wayne Friedman , January 9, 2018

Global media consumers now spend 20% of their waking life -- five hours a day -- consuming video. The research comes from TiVo, which released a report during the CES event in Las Vegas.

In surveying 8,500 pay-TV and over-the-top (OTT) subscribers across the U.S., Europe and Latin America in 2017, TiVo said the average global viewer spends 4.4 hours each day watching video and another 28 minutes searching for video to watch.

TiVo found that U.S. consumers watch the most video -- 5.1 average viewing video hours. Brazil is next at 4.7 hours; U.K. at 4.2 hours; Mexico and Columbia, each at 4.1 hours; France at 3.7 hours; and Germany with 3.3.

TiVo also found that 90% of homes are paying for a traditional pay-TV service; 60% subscribe to subscription video on demand services, such as Netflix, Amazon Prime and Hulu.

Some 82% of “self-identified” SVOD subscribers say they are Netflix subscribers; 47% Amazon; and 32%, Hulu. When it comes to set-top streaming devices, 29% said they had Roku boxes; 21% Google Chromecast; and 18%, Apple TV.

The study was conducted by TiVo among pay-TV and OTT subscribers across seven countries worldwide -- 2,500 interviews in the U.S., and 1,000 interviews each in the U.K., France, Germany, Brazil, Mexico and Colombia.